Case Study

Williams College Museum of Art

“Then we gathered. We gathered colleagues. We gathered staff. We gathered community members, all in a glorious day-long Imagining Retreat…” 

  • Williams College Museum of Art; “Spark, Think, Make” (strategic plan)

WCMA had begun drafting a strategic plan that would help guide it over the next several years. As part of the process, OPG and the strategic planning committee members held an “Imagining Retreat” with over 80 attendees. The Imagining Retreat was a day-long session with a wide-range of WCMA constituents, at which they explored innovative and creative ways that WCMA could enact its mission over the coming years. The retreat was not focused on the day-to-day, next steps for the Museum, but rather on large, transformative ideas.

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