This conversation will explore how harnessing the power of purpose can transform your organization. Drawing from real-world experiences at Northwell Health and insights from StrawberryFrog, participants will learn how a purpose-driven approach can:
- Significantly boost employee engagement and retention
- Develop emotionally resonant strategies that drive behavior change
- Create authentic brand differentiation in the marketplace
Led by industry experts, Ramon Soto, Senior Vice President & Chief Marketing and Communications Officer at Northwell Health, and Scott Goodson, Founder and CEO of the purpose activation firm StrawberryFrog, this session will demonstrate how aligning your organization with a clear purpose, using the tools found in marketing and organizational development, can improve performance and creativity, increase staff motivation, and create a more cohesive team. Discover practical techniques for implementing purpose-driven strategies and culture-building initiatives that resonate both internally and externally.
Ideal for executives, managers, and marketing and organizational development professionals seeking innovative ways to enhance their organization’s effectiveness and market position.
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Length: 1 hour
Location: Virtual; held via Zoom
Who should attend: Executives, managers, and marketing and organizational development professionals seeking innovative ways to enhance their organization’s effectiveness and market position.
Cost: Free
Meet the facilitator: Laura Freebairn-Smith is a Partner and co-founder at OPG. Her specialty is assisting leaders in realizing the full potential of their organizations through humanistic and analytical practices, while offering guidance in the redesign of infrastructure, the creation of strategic plans, and with organizational development.
Meet the speakers:
Senior VP & Chief Marketing & Communications Officer
Northwell Health
Founder & CEO
StrawberryFrog
